CLIENT: N/A | DATE: October, 2016
Well, it's finally here. A few months in the works, but I'm excited to release my new company/brand.... Second Sight Visuals! This will serve as a name for which I will start doing installations and light shows under.
With my first big solo VJ/Lighting gig at The Secret Circus Festival this weekend in support of my boys The Ancient Moon I figured it'd be a good time to start letting people know that Second Sight is here to stay.
Now, you may be thinking, "why 'Second Sight'?" Well, let me give you a bit of background and insight as to how the name and design came about.
"Second sight is a form of extrasensory perception, the supposed power to perceive things that are not present to the senses, whereby a person perceives information, in the form of a vision, about future events before they happen (precognition), or about things or events at remote locations (remote viewing)."
- Our good friends at Wikipedia
I first heard about Second Sight through a great podcast called Myths and Legends. In this particular episode about a Viking named Odd, a witch uses her Second Sight to see how people will die. Yeah, pretty awesome. Also, I've decided that eventually I just need to go by "Odd."
So that story, combined with the description above, works really well in letting people know that they are going to experience something visually unusual. This way, Second Sight can cover a lot of ground and be an umbrella for me to host many types of events and experiments under.
For the design part, I wanted to incorporate the eye. Not so much as a "third eye" (I think that's a bit overdone, although if people interpret that, that's ok as well) but more as an all seeing eye, a reference to the sight that I will bestow upon you.
The triangle surrounding the eye (no, it's not illuminati... or is that what the illuminati would say...?) utilizes the gestalt principle of reification where your eyes create something that isn't there - i.e. the "triangle" is actually just cut out circles. This is to be a reference to psychological principles and perception that I aim to explore. Plus, having an illusion in my logo alludes to what I've got in store.
Finally, I've got a working tagline of "Believe in Impossible Things." I've played around with how this may live directly with the logo but mostly as a rally cry to create modern magic.
With all that in mind, see the logo work for yourself below!
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